1990s:
In the 1990s, a nearly 150 year-old Timex vigorously pursues its long tradition of technological innovation and market leadership. The company introduced the industry's first electroluminescent watch face in 1992, when the blue-green "Indiglo®" night light feature appeared on some of its digital and analog watches. Today, more than 75 percent of all Timex® watches are equipped with the "Indiglo" night light. All-Day Indiglo®, a hologram-like material, provides greater contrast between digital numbers and the display background. In 1994, Timex introduced the "Data Link®," system a sophisticated wrist instrument that carries scheduling, phone numbers, and other personal information, having collaborated with Microsoft to create the necessary software. In 1998, Timex pioneered its "Turn and Pull" analog alarm watch and, in a joint venture with Motorola, the new "Beepwear®" wrist pager.